This interactive flight simulator creates a unique online brand experience for the pilot's watch collection of Swiss luxury watchmaker IWC Schaffhausen. Players can choose one of four iconic aircraft types and write a personalized message by piloting their plane through the clouds. The engine's vapor trails will let the message appear in the sky. Messages can be shared via social media platforms or direct email. The website's programming technology (WebGL) allows users to experience their flight in 3D on any device without the need to download an app. SKYWRITER is designed to catch the attention of young and tech-savvy consumers while subtly introducing the brand's latest watches.
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